To be a successful creator … you need only thousands of true fans. – Kevin Kelly in 1000 true fans

Creating for everybody or very large audiences is a trap. In the age of internet it’s easy (and usually beneficial for the creator) to create for a niche or very defined audiences.

Examples

• The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band
• Jesus had 12 true fans