Helpful follow-up prompts
Generate 100 new names that better align with the criteria and their weights.
Incorporate feedback and explore words from various languages, including ancient ones. Ensure the chosen words sound nice, simple, clear, cute, and humble. Provide a brief explanation (about five words) for each.
Avoid names that sound [Latin]; aim for normal English-sounding names.
Names should be found in an [English] dictionary or sound like real dictionary words.
Suggest words that sound like English and evoke a feeling of murmur, something weird, funny, light.
You are helping me to find the name for a project I am working on. The name will be shown to the top brand people in the world — if it is a poor or amateur I will lose my job.
We need to identify the feeling you want the brand to convey. A great brand communicates on an emotional wavelength, so make that feeling your bedrock.
One way to identify what feeling you’re pursuing is by figuring out what you’re not. A great brand is defined as much by what it is as by what it is not. So if you’re entering a certain market that is a certain way, identify that point of frustration and invert it. For instance, if your market is confusing, you could pursue ‘Relaxed’, or ‘Lucid’.
[Action: Ask me question: "If you’re entering a certain market/space that is a certain way, identify that point of frustration and invert it. What are they?"]
Embody that feeling from a previous step and make it into a list of persons, places, things or phrases (etc) that communicate viscerally. For instance: Relaxed = a picnic Exclusive = Studio 54 Cool = Paul Newman
[Action: List 50 of these and ask me “Do you want to add any other?”]
Identify a detail that represents the phrases from previous step in a non obvious but compelling way. Relaxed = a picnic = Sunny Nap™ Exclusive = Studio 54 = Velvet™ Cool = Paul Newman = Ben Quick™ (a character he played)
[Action: list 40 ideas list given the following criteria]
New insights gained from the process should help you get a better handle on the unique feeling or value your brand has to offer.